The client wanted to beef up an existing logo concept. His business provides home inspections for residential and commercial properties, as well as structural design and construction administration services.
Process
My client came to me with a general idea already. He was using available clip art, but desired more from his logo and knew he'd need help. "Getting the key in the door of your new home or business!" was the message he wanted his business mark to say. The business offers a variety of services for both residential and commercial locations. In addition to a new logo, I offered a review of his website and enhanced iconography that better suits his messaging.
As I do with all projects, I started with a pen a paper to quickly write down the first things that come to mind. All ideas are good ideas, the best ideas are the ones that carry the weight to move forward.
It was a quick turn-around project!
I began sketching different way to visualize the "key"
There is always more than one way to illustrate an idea!
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